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Facebook Login / Connect Button Show Brand Instead of UpViral

I noticed when I tested the facebook login widget, that the popup says 'UpViral' will get your information etc ... however, this will be unrecognised as people wont have seen 'upviral' mentioned before. 

Can this be changed to the brand that is doing the competition? ... eg if I'm running a competition for XYZ brand ... it'd be much better if the app popup that was collecting the information was the XYZ brand, instead of UpViral?

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Yeah, this should be quite basic and logical. 

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