For every UpViral campaign, we automatically track the amount of visitors your campaigns receives, which we show on the “Stats” page of your campaign. We also give you the option to reward “points” to your participants if they send over extra traffic (so every time someone visits your participants’ invite link, they’ll get extra points). When you add up a number of points that each of your participants has received (for example by exporting a CSV-file), you will notice that this summarized amount of visitors is usually different compared to a number of visitors you’ll see inside your UpViral dashboard. This article explains that difference.

Note:this article is for advanced users only. 99% of our customers will never see or experience this difference. We wrote this article for the 1% who seeks more information about this. The “Statistics” page inside your UpViral dashboard On this page you’ll find 3 types of metrics: 

1 - Campaign Metrics
2 - Social Metrics
3 - Email Metrics
4 - Split Tests
1 - Campaign Metrics This is where you can see the Overview of Total Visitors, Total Leads and Compound Conversion Rate of your campaign depending on the range of days you've selected from here:  Below the Overview section is the Results Over Time section where you can see a graph showing your Direct Visitors, Referred Visitors, Total Visitors, Direct leads, Referred Leads and Total Leads results. And the bottom part of it shows the Direct / Non-referred Visitors and Referred Visitors section Direct Visitors These are the visitors that directly access an opt in page, without going through someone else's’ invite link.  Whenever a person directly opens up the opt-in page, the Direct Visitors count in increased by one. Those who are added using the 1- click signup are also added / counted as a Direct Visitor. Referred Visitors These are the visitors that are referred through a referral/invite link and end up on the opt-in page. They can be referred visitors via email or social media or any other way your contestants are promoting their referral links. So whenever a visitor lands / opens up the campaign optin page through a referral link, it is added as a Referred Visitor. Tracking visitors on a participant's level When you configure reward points for sending over visitors, your participants will be rewarded every single time someone visits their invite link. This metric will be counted every single time someone visits their invite link, regardless of whether that person is being redirected to the actual opt-in page. So if someone visits the invite link without being redirected to the opt-in page, this visitor WILL be counted on a participant's’ level (so the reward point will be given), but this visitors will NOT be counted in the overall campaign statistics (because that only tracks visitors on the opt-in page itself). That’s what creates the difference between these two metrics. Example: When a link is posted on social media, the server of the social media network usually “visits” the invite link. However, they’re not being redirected to the opt-in page. At this point, the participant will get +1, while that “visit” isn’t being tracked on the overall statistics dashboard.

2 - Social Metrics This is where you can see the overview of how many people clicked on your Social Media buttons and number of points distributed over the participants of your campaign 3 - Email Metrics 4 - Split Tests