The compound conversion rate is basically calculated as the counts of directs visitors compared to the counts of total leads.
Direct visits are those who have not been referred and total leads are those who opted in as email subscribers.
Campaign # 1 = 37 total leads / 12 direct visitors = 36.4% Compound Conversion Rate
Campaign # 2 = 3 total leads / 34 direct visitors = 12.5% Compound Conversion Rate
How to get your support tickets resolved faster
Statistics have shown us that the more you tell us when you report an issue, the faster we solve that ticket. So...
1 - If you have screengrabs, please include them. A picture is worth a thousand words.
2 - If you have recorded a video showing the issue you're having, please include that as well. A video is worth a million words.
We recommend a free service called Loom for creating these videos. (this is a link to https://www.useloom.com/)
3 - To speed up ticket resolution, follow these useful tips How to Write the Perfect Support Ticket (That Gets Results Fast)