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Working with 3rd Party Blogs & Forums to Promote Contests

I was recently watching one of the UpViral case studies and hearing about how one member is working with blogs, forums and other publishers to share and promote his UpViral "contest" to the 3rd party blogs' and forums' subscribers. 


I would like to get feedback from other UpViral members and to learn about your specific experiences and working with other 3rd party blogs and forums to promote your contests, giveaways, etc.  Does this cost you a lot?  Are you sharing all of the emails / names of the contest with the blog?  Other items? 


Thank you!

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