It’s normal to see a difference between the total visitor count in your UpViral dashboard and the combined visitors reported for your participants.

UpViral tracks all campaign traffic (both direct and referred), while participants are only rewarded for traffic generated through their referral links. This is why your exported CSV data (participant traffic and points) may not match the numbers shown in your dashboard.

This guide breaks down your Reports page sections to help you understand how metrics are tracked.a

 ? Key Metrics Overview

Your campaign’s Reports dashboard is divided into sections for a quick and detailed overview:


? Main
The Main section gives a high-level snapshot of your campaign’s performance:

  • Direct Visitors: Number of visitors who accessed your opt-in page directly.

  • Total Leads: All leads collected, including direct and referred.

  • Social Interactions: Total actions and shares by participants.

  • Compound Conversion Rate: The percentage of visitors converting into leads.

You can adjust the date range here to focus on a specific time period.



 

? Traffic
The Traffic section shows where your visitors are coming from:

  • Direct Visitors:
     People who open your campaign page directly or use 1-click signup.

  • Referred Visitors:
     People who visit via a referral link (through email, social media, or other participant-driven promotion).

  • Conversions:
     Measures how many visitors signed up (conversion rate).

Tip: Hover over any line or data point for a breakdown of traffic sources.






? Actions

The Actions section shows participant engagement:

  • Total clicks on social share buttons.

  • Engagement with Custom Actions (e.g., “Follow us on Instagram”).

  • Points awarded to participants for completing these actions.



? Leads
This section breaks down:

  • Direct Leads: Leads who signed up without a referral.

  • Referral Leads: Leads brought in by participants’ referral links.

  • Total Leads: Combined total of all captured leads.



✉️ Email
Here you’ll see:

  • Number of email notifications sent.

  • Open rate vs. unopened email counts.

  • Overall email engagement for your campaign.


? Split Test

Summarizes your A/B test performance:

  • Best-performing opt-in and share pages

  • Widget and thank-you page comparisons

  • Email engagement stats



? Why the Numbers Don’t Match

Here’s why your CSV export totals may differ from the numbers on your dashboard:

Dashboard Metrics

CSV/Participant Data

Why It Differs

Counts all traffic (direct & referred)

Counts only referred traffic from participant links

Direct visits don’t earn participants points

Includes return visits

Typically only unique referrals

Repeat visitors inflate dashboard numbers

Tracks all page loads

Tracks only scored referrals

Keeps participant scoring fair

This difference ensures accurate campaign analytics and fair participant rewards.

? Key Takeaways

  • Dashboard = Full traffic and conversion data.

  • CSV/Participants = Referred traffic and participant-driven results only.

  • Differences are normal and expected due to how direct vs. referred traffic is tracked.


How to get your support tickets resolved faster


Statistics have shown us that the more you tell us when you report an issue, the faster we solve that ticket. So...


1 - If you have screengrabs, please include them. A picture is worth a thousand words.

2 - If you have recorded a video showing the issue you're having, please include that as well. A video is worth a million words.
We recommend a free service called Loom for creating these videos. (this is a link to https://www.useloom.com/)

3 - To speed up ticket resolution, follow these useful tips How to Write the Perfect Support Ticket (That Gets Results Fast)