Facebook is very strict when it comes to ads, and there are a few possible reasons why your account was suspended when running an UpViral campaign:
Possible Reasons for Suspension
Landing Page Issues
Facebook prefers ads that send users to a trusted website with clear branding and policies.
UpViral-hosted pages may trigger Facebook’s automated filters if they appear too promotional or lack credibility.
Facebook may view it as a "bridge page" (a page that redirects users somewhere else), which is against their policies.
Ad Copy or Creative Violations
Facebook has strict rules on misleading or exaggerated claims (e.g., “Win a FREE iPhone!”).
Phrases like “Invite friends to earn rewards” may be flagged as deceptive.
Avoid words that imply guaranteed results, urgency, or misleading engagement tactics.
Policy Violations Related to Giveaways & Contests
Facebook has specific rules for sweepstakes and referral programs.
If the campaign is seen as spammy or encourages unnatural sharing, it may violate their rules.
Check Facebook’s Promotions Guidelines to ensure compliance.
New or Restricted Ad Account
If your account is new or hasn’t run ads before, aggressive promotions can trigger a temporary restriction.
Running ads from a new Facebook profile or Business Manager with little history can seem suspicious.
Multiple Rejected Ads or Account History
If you previously had ads disapproved, your account might already be flagged.
Even if this is your first ad, Facebook’s system may have detected similar violations from other campaigns.
How to Fix It & Avoid Future Suspensions
✅ 1. Request a Review from Facebook
Go to Facebook Business Help Center → Facebook Account Quality
Submit an appeal if you believe it was a mistake.
✅ 2. Use a Custom Domain for Your UpViral Campaign
Instead of using the UpViral-hosted URL, connect a custom domain (e.g., yourbusiness.com/refer).
Facebook is less likely to block ads leading to a trusted domain.
✅ 3. Modify Ad Copy & Creatives
Avoid words like “free,” “win,” “invite,” or “get rich fast”.
Use clear, compliant wording:
❌ "Invite friends to win a prize!"
✅ "Join our referral program and earn rewards!"
✅ 4. Add Legal Disclosures to Your Landing Page
Include a Privacy Policy, Terms of Service, and Disclaimer.
State that your campaign is not affiliated with Facebook (required for contests/giveaways).
✅ 5. Warm Up Your Ad Account
Before launching a referral campaign, try running a small engagement ad (like a post boost) to build credibility.
✅ 6. Use Facebook’s Lead Ads Instead
If Facebook continues to reject your ads, consider using Facebook Lead Ads, which keep users on Facebook instead of redirecting them to UpViral.
Next Steps
Check your Facebook Business Manager for specific suspension reasons.
Appeal the decision if you believe it's an error.
Modify your ad and landing page to ensure compliance.
Consider running the campaign from a custom domain to avoid flagging issues.