Incentives or rewards are things you can give your audience to entice them to interact more with your campaign. 



There are 4 types you can choose from, Coupon codes, Downloadable files, Link to a URL or  other. 


  1. If you want to send them for example URL you can add http://mywebsite.com/rewards
  2. For Downloadable it can be your ebook file for example. Please note that the maximum file size that you can upload is only up to 5MB
  3. For coupon codes you can refer here for more information: Can I give away discount coupons as rewards?
  4. For Other, this type of reward doesn't require any additional settings. You can use this reward type if you simply want to trigger an email notifications, for example.